Skeptic#02
“I didn’t believe the hype either.”
Disarms ad-blindness with doubt before the payoff.
We script and produce 10–20 AI-performer hooks per serum, SPF or supplement, screen every line against FDA cosmetic, supplement and drug claim rules, and label each one for platform AI disclosure. You run the test. We build on what wins.
Every batch spreads hooks across distinct angles, openers and performers — so your test tells you why something won, not just which file.
“I didn’t believe the hype either.”
Disarms ad-blindness with doubt before the payoff.
“I replaced three steps with this.”
Sells simplicity to people tired of 10-step routines.
“POV: your SPF stops pilling.”
Names a specific annoyance the viewer already has.
“Niacinamide, but it doesn’t sting.”
For ingredient-literate buyers comparing actives.
“Skipping the $90 one now.”
Positions against premium alternatives.
“Watch how fast this sinks in.”
Lets the product demo itself in the first 2 seconds.
Illustrative scripts for a fictional serum. Your batch is written from your product, claims and audience.
The FDA draws a hard line between cosmetic or supplement claims and drug claims. Every script stays within cosmetic claims and supplement structure-function language (“supports restful sleep,” never “treats insomnia”), is screened against FTC advertising and endorsement rules, and anything risky comes back flagged with a compliant rewrite — for your team to approve.
Deliverables are prepared for TikTok and Amazon AI-content labels and New York’s synthetic-performer disclosure law.
Product page, key claims, brand guidelines and the audience you want.
10–20 hooks across distinct angles, openers and AI performers.
Flags and rewrites on risky lines; AI disclosure applied per platform.
You run the test in your ad accounts. We build new variants on the winners.
Priced per batch, in USD. Ad spend stays in your own accounts. A single creator video typically costs $100–200 per clip.
No. Every performer is AI-generated and every video is labeled as AI-generated. We never present AI performers as real customers or testimonials.
You do. We flag risky language and suggest compliant rewrites, but your team signs off on every script. We’re not a law firm and don’t replace your legal review.
Typically a few business days from brief to delivered batch. We confirm the date at kickoff.
Once paid, you can run them across paid and organic channels. No creator usage windows or whitelisting renewals. Full terms are in our agreement.
No — not for being labeled. Meta and TikTok don’t penalize properly labeled AI content in delivery. Both require disclosure of realistic AI-generated content and can remove or restrict ads that skip it. We label every hook to each platform’s rules and to New York’s AI performer disclosure law.
We’ll script, produce and label a single sample hook for your product so you can see the quality before you spend anything. Back in 3–5 business days.